Search Engine Optimization (SEO) is the process of improving the ranking of a website/web page in a search engine’s organic results. SEO is important for any business that wants to increase its online presence and reach more customers. However, SEO can be challenging, especially in Malaysia, where many languages and cultures exist. Some of the common problems include :
1) Language barrier. Malaysia is a multilingual country where the official languages are Malay and English, but many other languages are spoken, such as Chinese and Tamil. This can make it difficult for businesses to optimize their websites for search engines, as they need to ensure that their content is written in a way that is easily understood by search engines and users.
In Malaysia, many websites are written in English, which can be a problem for businesses that want to target Malay-speaking users. Optimizing a website Malay requires specific knowledge of the Malay language and culture.
2) Lack of understanding of how SEO works. Many companies and individuals in Malaysia are not familiar with the basics of SEO, such as the importance of keywords, meta tags, and backlinks. This can lead to poor optimization efforts and a lack of progress in terms of search engine rankings. Many businesses in Malaysia are not aware of the importance of SEO and how it can help their business grow. They may not know the basics of SEO or how to properly optimize their website for search engines. This lack of knowledge can lead to businesses not being able to achieve the desired results from their SEO efforts.
3) Lack of Budget For SEO. SEO is not cheap. In Malaysia, the market price for SEO is around RM 6,000 to RM 12,000 / year. Any price below RM 6,000 could be a signal of using the “black hat” method which may lead Google to ban the website (see point 4 below for a “blackhat” explanation) Many small and medium-sized businesses in Malaysia may not have the budget to invest in professional SEO services, which can make it difficult for them to compete with larger companies that do have the budget for such services.
4) Misuse of black hat SEO techniques. These are unethical methods of manipulating search engine rankings, such as buying backlinks or using hidden text on a website. While these methods may provide short-term gains, they can ultimately lead to penalties from search engines and damage to a website’s reputation.
5) Lack of mobile optimization. The mindset of many Malaysian is: Build and maintain a website unchanged for as long time as possible. It is not surprising that many websites in Malaysia are still not mobile-friendly (and some even use Flash Design).
Google announced in the year 2016 that mobile-friendly is one of the signals of the Google ranking algorithm (see https://developers.google.com/search/blog/2016/03/continuing-to-make-web-more-mobile ). So a website must be mobile-friendly. However, many websites in Malaysia are not optimized for mobile devices, which can lead to poor user experience and lower search engine rankings.
In conclusion, SEO in Malaysia is faced with several common problems as stated above. It is important for companies and individuals to understand the importance of SEO to achieve long-term success in terms of search engine rankings.
If you are facing the same common problems above and do not know how to solve them, you are welcome to email or contact us for free SEO consultation.